
Check Your Closet.
Fall 2023.
In Sebastian Ebarb's Topics in Graphic Design Inquiry course, we spent the semester designing a series of three deliverables: a print, dimensional, and screen-based series about a social topic of our choosing. I chose to focus on overconsumption, specifically in the fast-fashion industry.
Below is my completed print series. I created an editorial "anti-fashion" magazine playing with the idea of irony. At first glance, this appears a typical fashion magazine, only revealing the hidden message when you take a closer look. My goal is not to attack or bombard the audience with negatives statistics, but to instead relate and appeal to them. After all, we're all on the same side.
Let’s get physical.
My design concept played with irony—bold, eccentric shopping bags that grab attention with striking colors and text. Once engaged, shoppers encounter thought-provoking statistics, creating discomfort to slow impulse buying.
This campaign would be most impactful as a publicity stunt, with hundreds of shoppers carrying these bags in malls or busy shopping areas, sparking conversation and leaving a lasting impression. To promote sustainability, the bags were designed with a black backside, allowing them to be repurposed as decor instead of waste.
Video killed the radio star.
Or it was Instagram, close enough. Anyways, to tie my print and dimensional series together, I made a holiday-shopping-guide post for Instagram. The goal once again for this post is to make consumers think twice before purchasing. No, I don't expect to end fast-fashion and overconsumption with an Instagram post, but instead to slowly change the mindset of shoppers. In today's world, especially on social media, everything is advertised as a "need", and evoking self-awareness around the harm of this ideology is the first step in making a change.